Listen: Holidays are over, and we've landed in 2007. Now, it's circumstance to see if you're genuinely embattled for this year's even rougher and tougher Google AdWords parcel of land.
If you can response 8/10 of the succeeding questions correctly, you're apt organized. If you can't, you're likely going to be eaten up for luncheon by the more than conversant AdWords PPC sharks this twelvemonth.
Answers are at the pedestal of the page. No peeking, OK?
1. Google AdWords allows the following phrases in ad text;
a. 'Click Here'
b. 'Start Here'
c. 'Look Here'
2. True or False? Google allows you to have a popup ad on your landing leaf.
a. True
b. False
c. It depends
3. You should perfect your Google PPC ads for;
a. CTR (Click Through Rate)
b. ROI (Return On Investment)
c. Both CTR and ROI
d. Entertainment value
4. Mentioning the damage of your goods or work in your ad set book is;
a. Recommended by Google
b. Not recommended by Google
c. Mandatory in positive categories
5. Using your site's Home leaf as a platform leaf for your Google ads is a;
a. Good idea
b. Bad idea
c. Very, immensely bad idea
6. What's a proved potent way of ensuring your ad is displayed, when being searches for your competitor's products?
a. Bid on keywords that are your competitor's trade name signature or products
b. Use Dynamic Keyword Insertion
c. There is no ratified way to do this
7. Which of these should you brood over the chief weaknesses in the figure of today's Google ad campaigns?
a. Overbidding
b. Insufficient group of keywords to specific Google PPC ads
c. Weak headlines
8. The #1 posting in Google PPC results can oftentimes be a bankrupt place to aim for because;
a. It generates high-ranking traffic, but bad grades when the potential hits your platform page
b. It's recurrently an out lines to achieve, as big advertisers have matured a strangle-hold on that position
c. It removes the good 'pre-qualification' run performed by superior post competitors' ads
d. All of the above
9. Which of the stalking voice communication has research established to be the supreme useful at rising a emblematic Google ad's CTR?
a. 'More'
b. 'Why'
c. 'Killer'
d. 'How'
10. Having a explore keyword in your ad's show URL is verified to;
a. Increase your Google ad's Quality Score
b. Decrease your Google ad's Quality Score
c. Have no upshot on your Google ad's Quality Score
ANSWERS
1. B. 'Start here' is allowed (the other than two aren't).
2. B. False. According to Google, 'We do not permit links to landing pages that generate pop-ups when users go into or move your landing folio. We study a pop-up to be any window, regardless of content, that opens in fixture to the unproved frame.' (Yes, I do realize in that are distance in a circle this - but we're not active to reach a deal more or less 'black-hat' shove present).
3. C. Optimize for some CTR and ROI. Why? Achieving a giant CTR near dozens of low-quality assemblage that doesn't convert, is vain. But besides isn't having a giant ROI and solely one click a day a rubbish of juncture too? Solution; optimize for the proper mix of both.
4. A. Recommended by Google
5. C. Don't even think astir it. Chances are your Home page does not have the tailored contented requisite to convert cured as a platform page for your Google ads. Create a plain page for respectively ad in-group instead. Don't have one? Switch your ads off...and get one!
6. A. Bid on keywords that are your competitor's tear to pieces mark or products
7. B. If your ad imitate matches the keywords exactly, set up for a world-shattering zest in your Click-Through-Rate (CTR)! Keywords should ever be included in your ad. If the word-for-word keywords display up in your ads, they get highlighted in bold. In particular, try plus the strict keyword(s) in the ad's head.
8. D. All of the above.
9. C. Believe it or not, the word, 'killer' is proved to be a concrete attention-getter in Google ads. Why? Who knows - but it industrial plant.
10. A. Having the hunt keyword in your ad's exposition URL is established to distribute your ad a whole post stimulant - for free!
Did you pass? If you did, cured done! For the take it easy of us, here's the foot line:
If you poverty to fudge comme il faut Google's 2007 Least Likely to Succeed, possibly it's instance to coppice up on your Google AdWords skills. What are you ready for?
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